How TV Data Is Changing the Way We Advertise Across Screens & Mediums
There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019. It’s not just advancements in technology that are required to meet the changes in the needs of the consumers, and the advertisers, but also the business practices and the ability to unlock the data that already exists, and to maximise creative innovation. In this exclusive piece for ExchangeWire, Ben Maughan, VP Strategy, TV Data, […]
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