O Consolidation, Consolidation, Wherefore Art Thou Mar Tech Consolidation?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Category: Data Driven Advertising
JEGI: 2019 M&A Could Shift To The Mid-Market
JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. “There’s been a...
Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa...
Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions
Casino and sportsbook operator utilises NMPi solutions to enable a seamless customer transition from search to site for its online casino brand, Casino Heroes London,...
IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Tech Lab...
A Programmatic Trader’s Christmas Wish List
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Singapore Firm Creates Marketplaces to Connect Business Owners
It started out with a desire to plug a gap in online payments, but Arcadier has since evolved to become a creator of marketplaces that...
Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers
New commerce products will provide Sovrn publishers more tools to generate revenue from the content they create and consumers they reach BOULDER, CO & SAN...
AI: True Problem Solver or Just Another Buzzword in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Artificial intelligence has been ridiculed...
OpenX Lays Off 100 Employees And Pivots To Video
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It will also sunset its ad...
IAB Launches A Compliance Program To Improve Podcast Measurement
The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry...
Podcast: Data Management Without Failure
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of...
2019 Outlook: How Will the TV Industry Prepare for Its Next Phase?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity,...
Will Ad Fraud Become Easier or Harder to Fight in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year...
Miami Leading women in Adtech talk about trends to look for in 2019
As we are coming close to the end of this year, these two leading women in the Miami adtech sector share with us their predictions...
GDPR’s Full Force & Its Impact on Global Data Privacy
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn’t caused the Armageddon...
