Copenhagen INK

Location Data Runs Amok?; Uber Eyes Ads

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous data to identifying and tracking individual people, The New York Times shows in a big feature on location data. Using an unspecified data set consisting… Continue reading »

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Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.