COSTA MESA, Calif. — Veritone Inc. (NASDAQ: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced an expanded agreement with...
In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest...
Disciplined pricing plan to raise the token value from US$0.0005 to US$1 Manchester, United Kingdom – Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is...
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for...
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: ID5 at...
Seasoned advertising leader joins San Francisco-based mobile advertising firm to accelerate creative strategy for clients SAN FRANCISCO — Aki Technologies, the moment marketing science company...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out of it. How do publishers...
Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands of items associated with a...
Acast partners with A Million Ads, launching first personalised podcast campaign with iD Mobile Acast – the world’s leading digital audio and voice technology company...
Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior...
Moment Marketing Science Company Helps Agencies and Advertisers Give Back This Holiday Season SAN FRANCISCO – Aki Technologies, the company that helps brands personalize advertising...
On Thursday, 22nd November, ExchangeWire held its second annual awards ceremony for The Wires, which saw 200 senior industry people come together to celebrate the...
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