Teads, a global media platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability...
The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States...
Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven...
Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser...
Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old...
Former Virgin Group Director and Brand builder for Sir Richard Branson, Alex Tai, has been appointed as CEO at Kent and London based integrated marketing...
Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined...
The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic...
Facebook’s stock dipped slightly on Wednesday morning after the Federal Trade Commission formally announced its $5 billion dollar fine over privacy violations. But by the...
There’s yet another content streaming service joining the fray: AT&T TV will enter beta testing in Q3, offering viewers an internet delivered TV option, the...
It’s a big day for the big blue app. The Federal Trade Commission (FTC) formally announced Wednesday it will fine Facebook $5 billion over Cambridge...
Bidstack Group (LSE:BIDS), the native in-game advertising platform, announced two new hires – with Rob Dembitz appointed as Chief Commercial Officer (CCO), and Simon Gosling...
Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along...
Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains how both publishers and advertisers...
Columbia, MD – Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and...
More
