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Exposed: The Users Behind the Ad Blockers

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Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and with both the US and APAC showing increased use of ad blockers, the antidote has by no means been found.
Writing exclusively for ExchangeWire, Michael Korsunsky (pictured below), CEO at MGID North America profiles the average user of ad blocking software, […]

The post Exposed: The Users Behind the Ad Blockers appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.