PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from more than 200 retail partners,...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, — Tapad, a...
Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner’s Office (ICO), which included dramatic fines, updated cookie guidance and the Update Report...
The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United Kingdom have flatlined, with 0%...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jason Boshoff, chief operating officer...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is...
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of...
SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines...
LONDON – Kantar has announced the launch of new services which will for the first time allow marketers to directly integrate their own datasets with...
Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels London,...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times in the business of network...
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4...
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