Copenhagen INK

After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp

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Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the process of deprecating legacy formats, including carousel ads, and investing in more DR-focused ad offerings, such as its mobile app promotion (MAP) product. Twitter plans to also retire other formats… Continue reading »

The post After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp appeared first on AdExchanger.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.