The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack
Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along with technical innovations such as the roll-out of 5G, now could be the time when the worlds of advertising and gaming become more intertwined.
ExchangeWire speaks to James Draper, CEO of Bidstack, for an explanation as to why both circles are now examining in-game advertising options more closely, along with what safeguards need to be put […]
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