Why the Move to First-Price Programmatic Auctions Will Benefit APAC Publishers and Advertisers
Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains how both publishers and advertisers can benefit through the promotion of unambiguous bidding via the transition to first-price auctions.
Ever since the creation of programmatic advertising, there has been the need to improve transparency to benefit all players in the market. After all, according to the Boston Consulting Group, this is now a USD$7bn (£5.62bn) industry in APAC alone, while eMarketer […]
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