In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners...
ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone Project, following a competitive pitch....
Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home and place-based media, announced an...
DoubleVerify (“DV”), a leading independent provider of digital media measurement software and analytics, today announced the appointment of Tanzil Bukhari as Managing Director, EMEA. Bukhari...
Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are...
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global...
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president...
Bidstack Group (LSE:BIDS), the in-game advertising group, has announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to protect all of...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud...
Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within...
Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by late August to early September,...
Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells...
NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Coming Of Aero Fox, NBCU, ABC and CBS filed a suit against Locast,...
Polar (www.polar.me) is sharing today that trusted publishers have delivered over 30 billion direct-sold ads using its Format Management Platform (FMP) in the past year....
Construction begins on new office as AdRoll Group ramps up operations and moves beyond ads SALT LAKE CITY — AdRoll Group is significantly expanding its presence...
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