Digiday Research: Publishers turn to retailers to sell their products
As publishers get more serious about generating commerce revenue, they’re looking beyond simply adding affiliate links to their pages. Many have taken steps to create...
Author: Copenhagen INK
Facebook Watch goes global
Facebook Watch, the video content platform by Facebook, is now available globally. “Today we’re making Facebook Watch available everywhere — giving people around the world...
PropertyGuru Malaysia targets first home aspirers in new spot
With home affordability a hot topic amongst Malaysians, FCB Kuala Lumpur’s new campaign for PropertyGuru Malaysia focuses on a simple yet powerful goal: helping first...
Blue Ant Media launches Makeful HD on StarHub TV
Blue Ant Media, an international content producer, distributor and channel operator, its homegrown lifestyle specialty channel, Makeful HD, will make its debut in Asia via...
SilverPush sets up base in SE Asia
SilverPush said that it will solidify its position in Southeast Asia as part of its efforts to raise its service offerings in one of the...
Twitter exempts media companies from rules on political ads
Twitter has given news organizations a pass from its new rules on issues-based advertising, which means publishers like The New York Times and USA Today...
The Case for the 20% & Independent Ad Tech in a Consolidated World
Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for...
VideoAmp’s Ross McCray: Tidying the Mess Of Cross-Screen Video Planning And Measurement
TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not...
Amazon Tries Ad Supported Video; Big Pubs Seek New Revenue Streams
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith...
S4M to Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco
NEW YORK – S4M, a leading mobile programmatic platform, announced its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and...
Podcast: Who Measures The Measurers?
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take...
Using Data Science to Understand the Quantity & Diversity of YouTube Content
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason. In the video space, data...
Weekly Focus: Google Rebrands Payment App in India; Expansion Plans Underway
This week, Google has unveiled a rebranding of its digital payments service and plans for further expansion of the platform in India, where consumers have...
Alex Khan heads to Smaato as APAC MD
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, made two key strategic hires to manage their expansion in the APAC...
Cognito appoints Head for Singapore business
Prisita Menon has been appointed as Executive Director, Asia-Pacific (APAC) and Head of Singapore for Cognito. Ms Menon will assume day-to-day management responsibilities for the...
HBO Asia partners with Viu on ‘The Bridge’
HBO Asia and Viu, an OTT Video service by PCCW and Vuclip, have partnered on the Viu Original ‘The Bridge’ licensed by Endemol Shine Group, which...
