Weekly Focus: JD.com Extends Shopping Platform to Hotel Rooms
This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase items they find in their...
Author: Copenhagen INK
T-Mobile’s Sprint deal gets tailwind from Chinese M&A talks
A potential megadeal between Chinese wireless carriers could give a boost to two companies half a world away: T-Mobile US Inc. and Sprint Corp. China...
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you...
‘Management thought media buying was just about saving money’: Confessions of a marketer
Pressure to expand margins means that not every agency will play nice with in-house media buying teams. In the latest installment of our Confessions series,...
Mark Read appointed as WPP CEO
WPP plc has appointed Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect....
IPG Mediabrands aligns with plano to save sight
IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced a regional pro bono collaboration with plano. The young health-tech company...
Redoxon’s new campaign shows how 100,00 germs go viral in 25 feet
Bayer’s Consumer Health’s product, Redoxon® Triple action has teamed with regional agency partner J. Walter Thompson Singapore to demonstrate the ultra-rapid spread of viral germs...
PHD India strengthens leadership in Delhi
PHD India has strengthened its leadership team in Delhi to accommodate the demands of fresh growth from North India, including the appointment of Vivo’s digital...
Causal IQ Changes the Way Advertisers Interact with Technology Through Consumer-Centric Approach
Formerly GlobalWide Media’s Programmatic Business Unit, Causal IQ is Built on A Legacy of Digital Marketing Expertise LOS ANGELES — Causal IQ, a leading programmatic...
HP debuts two new Omen gaming laptops in Malaysia
Electronics giant feels good gaming vibes from its 15-inch and 17-inch gaming laptops. Via DNA
Malaysian SMEs have a role in accelerating digital economy
Only 10% of Malaysian SMEs have a presence online. Via DNA
New video ad format gives brands a way to promote deals on Amazon
Amazon is experimenting with a new place for marketers to display video ads within otherwise static product listings. A new “sponsored” video recently started appearing...
Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that...
HubSpot to Launch Enterprise-Level Products, Platform-Wide Video Functionality, and More at INBOUND 2018
New products and capabilities will give growing businesses of all sizes what they need to grow better DUBLIN, IRELAND – HubSpot, a leading growth platform,...
Will Mark Read Run WPP Any Differently Than Martin Sorrell?
WPP is set to knight its new CEO. Multiple publications Tuesday reported that as early as next week, the holding company is set to name...
DoorDash Blends Brand And Performance To Deliver The Marketing Goods
When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery app set up a cross-functional...
