PropertyGuru appoints Text100 as AOR
PropertyGuru Group, Asia’s online property company, has appointed integrated marketing communications agency Text100 as its agency of record, following a competitive pitch. Text100 will partner...
Author: Copenhagen INK
Google CEO Pichai faulted by Senators for declining to testify
Google’s Sundar Pichai is facing bipartisan criticism for refusing to testify at a Senate Intelligence Committee hearing next week, but the panel’s chairman signaled he’s...
AI-Driven Voice Branding Moving Up the Agenda in the Martech Mix
Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’. Advances in connectivity and AI-driven...
BuzzFeed News quietly tests a membership program
BuzzFeed News is working with Google to pilot a membership model that will ask readers to contribute to the news outlet. Similar to The Guardian,...
Cloud wars: The battle for your cloud storage dollars
The velocity of data is increasing and will always increase. This is a fact of modern life. According to IBM, we create approximately 1.86 exabytes...
Tune Talk aims for 1 million subscribers
The company targets to expand its subscriber base from the current 600,000 to one million. Via DNA
Review: Jabra Elite 45e: Cut the cords and get exercising
Latest wireless headphones are distinctively made for sports and everyday wear. Via DNA
YouTube stars go head-to-head in pay-per-view boxing match
Logan Paul has built a loyal fan base and made millions along the way posting slapstick comedy stunts online. This weekend, he’s trying something more...
Jebbit Continues Momentum with Impressive Revenue and Strategic Leadership Appointments
Amid a heightened concern over data privacy, Jebbit enables brands to transparently capture and activate first-party data to fuel personalization in marketing Boston — Jebbit,...
Growth Gurus From The Gaming World Are In High Demand At Brands
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense....
Brand Safety on Marketers’ Minds; Sublime Skinz Expands in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers;...
PMPs: The Future Of Programmatic Advertising Or Just Another Tool?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development,...
Comic: Bid Caching
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part...
How online retailer Eloquii uses physical stores to rope in new customers
Acquiring new customers can be the most expensive cost for retailers, especially online direct-to-consumer ones. At Digiday’s Retail Forum in New York City on Thursday,...
Reddit co-founder Alexis Ohanian is coming to Ad Age Next
.teads-inread { display: none; } Continue reading at AdAge.com Via AdAge
#sowhoknew: Female entrepreneur explains why the ‘F-word’ doesn’t exist in her lexicon
Several months ago I wrote an article called ‘Female Entrepreneurs Are the Next Wave of Business Success’ on Inc, to coincide with International Womens Day...
