Sony Xperia fights back with technology
Hong Kong – The newly independent mobile developer launches what it calls its most ambitious campaign for the Xperia brand. Source: Marketing Interactive
Tagged: technology
The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now. Source: ClickZ Asia
McDonalds Uses Advanced Mobile Tech for Customer Satisfaction
Over in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way. AR, GPS, and Image Recognition...
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
Facebook’s new message (email) functionality
Yesterday Facebook announced the next evolution of Messages; you decide how you want to talk to your friends: via SMS, chat, email or Messages. They...
Great advergames
Thought I would share some of the lastest advergame I have come across: Vimto This “advergame” called “High dive” done for the softdrink brand Vimto gives...
More augmented reality + flashmob’s
First out is a nice website promoting the Polish beer Lech. The site gives you that summer feeling browsing through it (even if you don’t...
Future of outdoor? E-paper…
A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In...
WPP Announces $25m Investment in Omniture
Actually this is old news… (3 months), however still interesting from the point of view, that WPP (and thereby Group M’s media agencies) now are going...
Axe Chocoman and branded flash mobs
Axe is known for doing pretty extensive campaigns using the latest technology. For the launch of AXE Darktemptation in Japan Axe created a ninety-day viral...
Hello! Runners map
Insight: Running is a struggle with loneliness. Running is a solitary sport. Runners are battling loneliness everyday. Concept: Adidas Japan, making full use of leading-edge...
Wi-Fi advertising…
The guys over @ Adverblog just published some great cases of integrated advertising using Wi-Fi technology. In the German Wings case they used airport Wi-Fi-Spots to supply passengers...
Social Networking Ranking
Google reportedly has a patent pending on a technology that will be able to rank the most influential people on social networking sites. Data tracked...
