WPP Announces $25m Investment in Omniture

Actually this is old news… (3 months), however still interesting from the point of view, that WPP (and thereby Group M’s media agencies) now are going to advice their clients about what system to use for website tracking… (And proberly are going to suggest one system before som others 🙂 ). Furthermore the plan calls for WPP in 12-18 months to shift its own technology and data products onto Omniture’s platform. This includes 24/7’s ad-serving systems and TNS’ data collection platforms…:

WPP has formed a strategic partnership with Omniture, the online optimisation company, which will see the marketing services group invest $25m in Omniture shares and place Omniture consultants inside WPP agencies.

The partnership also includes joint approaches to mutual clients and joint technology development, including the integration of Omniture and WPP data and products.

The two companies will also share marketing insights and consult on best practices, with 500 WPP employees trained on Omniture products within the first year of the partnership.

Read the full article over at Adweek.