Social Networking Ranking
Google reportedly has a patent pending on a technology that will be able to rank the most influential people on social networking sites. Data tracked would include how frequently people post things on others’ profiles and how successful someone is at getting friends to read or watch something.
The technology is called FriendRank or actually “NETWORK NODE AD TARGETING” in the patent application, but has already been dubbed FriendRank or FriendRank ala PageRank. Filed on December 29, 2006, Google has been tweaking this Friend Rank algorithm for quite a while. Google describes this in the patent as:
“1. A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.“
Needless to say, if this happens, it could change the way marketers leverage social networking sites. Read more about the technology and it’s impact at: http://www.keywebdata.com/?p=128
