Future of outdoor? E-paper…

A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In Motion. It seems the Japanese are embracing e-paper signage for advertising faster than anyone else. We will see more of this in the coming months. In addition to POP signage, e-paper is perfect for infrequently updated displays, such as train timetables, cinema listings and restaurant menus.

Source: http://www.epapercentral.com/

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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