Great advergames

Thought I would share some of the lastest advergame I have come across:

Vimto

This “advergame” called “High dive” done for the softdrink brand Vimto gives you control of 3 suicidal fruits that smashes against the floor to finish their parachute jumps. It’s quite engaging and makes you play with that blending concept behind the “seriously mixed up fruit” motto.

Dansk Retursystem

For the third year in a row Plant CPH together with Initiative Universal Media Denmark created an advergame to educate the Danish youth about recycling of cans/bottles. The game lets 2nd – 5th graders play the game throughout which the need to answer a lot of questions about recycling in order to reach a high score. The youngsters battle as a class against other classes (on other schools) in order to win prices.

Check the game out here: http://www.daasefabrikken.dk + the banners and the two previous games here: http://www.daasenshaevn.dk and here: http://daasespillet.dk

Red Bull

This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind you of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.

Rexona

In Brazil, Rexona Men makes you drive a trolley. The game is also using good 3D technology. What I found interesting is its promotion, via “racing” banners that involve blogs in a competition. And so their audience. Every time someone clicks, the count is updated automatically, and his vote give the blog a chance to win the virtual race, and then participate to the real one in the streets of Sao Paulo.

Patapon

Patapon is a PSP game in which you play God for the Patapons, little lovely tribal creatures searching for a new life and new lands at the end of the Earth. Your mission is to recruit them and make them facing some dangers and bizarre creatures.

Not a hell of a plot, but which is remarkable is the way of interacting with the game, Patapons march to the sound of some drums controlled by little key-combos that you have to type in the right time and in the right order. So when the second part was about to be released, what’s better to advertise it than giving people a little taste of what the game’s about doing a Flash mini-version?