Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time...
Tagged: ad combination
Meet Kevin Weil: Twitter’s Ad Architect and Its Killer App
In an earlier life, Kevin Weil was a Ph.D. candidate at Stanford in theoretical particle physics. Today, as Twitter steams toward a public offering, the...
The Next Big Ad War: Netflix vs. Hulu vs. Amazon
We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after...
Yep, That’s Just About Every Tech Commercial Ever [VIDEO]
“When I’m watching a commercial for a new tech device,” says the architect, “I’m looking for an ad that’s fun.” “That’s cool,” says the baker....
Milwaukee JSOnline Preps For ‘Total Programmatic’ By Year’s End
Like a lot of midsize independent newspapers, the Milwaukee Journal Sentinel is starting to see some thaw in the economic downturn that hurt the print...
Comic: The New Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Cleaner Than Thou; WPP Earnings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements,...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Facebook Seeks to Clarify How It Uses Member Data for Ads
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit....
Few Marketers Finding Good ROI in Mobile
According to the findings of a new research report, few marketers are finding “good ROI” in mobile. This week, Tyler Loechner of RTM Daily revealed...
The Sales Deck That Landed Facebook Its First Major Advertisers
In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin....
Tagging Attribution; Automating Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the...
AT&T’s Stone-Faced Funnyman Beck Bennett Is SNL’s Newest Cast Member
AT&T’s stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC’s...
Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
Facebook’s Fred Leach Talks Campaign Measurement, Datalogix Partnership
Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps...
