AT&T’s Stone-Faced Funnyman Beck Bennett Is SNL’s Newest Cast Member
AT&T’s stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC’s “Saturday Night Live,” according to Deadline Hollywood.
Mr. Bennett is a Chicagoland native, graduate from the University of Southern California’s acting program and a regular performer at sketch and improv comedy club the Upright Citizens Brigade Theatre in Los Angeles. But Mr. Bennett is probably best known for his role as the straight man in AT&T’s wildly popular “It’s Not Complicated” ads.
The campaign — which features Mr. Bennett discussing AT&T’s network capabilities with various groups of talkative first graders — has become a sensation among ad industry professionals and TV viewers alike. Social analytics firm BlueFin Labs consistently ranked the ads as some of the most talked about in social media in early 2013. At one point in late January, 16% of the tweets about “It’s Not Complicated” ads included the word “love.”
