Real-Time Ad Spending Growing Faster Than Expected
Real time, automated digital ad buying is growing so fast, even the forecasts can’t keep up. Revising its forecast up from earlier this year, eMarketer...
Tagged: ad combination
In Wake of Privacy Laws, Kids’ Sites See Ad Revenue Plummet
Changes to the children’s privacy-protection law are keeping kids’ site publishers awake at night. The Children’s Online Privacy Protection Act changes went into effect July...
Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently...
Comic: AdExchanger In Vogue
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Pandora’s Mobile Ads Are Working, But Get Ready to Hear More of Them
Facebook received heaps of praise last month when it reported that mobile now accounts for 41% of the company’s advertising revenue. On Thursday Pandora outdid...
Check Out Ad Age’s Must-Attend Events In SF and NYC This Fall
Relax, it’s still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
New Forrester Study Singles Out Top Data Management Platforms
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or...
JiWire: Better Geo-Data To Drive Next Wave Of Mobile Ads
Location data is often touted as the key to unlocking the targeting opportunities in mobile ads. How to best leverage location data varies by company,...
Inc. Revenue Survey: BlueKai Sees $26.8M in 2012, DataXu $87M
Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported...
Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
Why Millennial Media Bought Jumptap: The Mobile Ad Market Is Going Automated
Mobile advertising is hot. But mobile ad networks are struggling. There’s no clearer example of that than Millennial Media, which became the first publicly-traded mobile...
Viacom Reaches Settlement on SMS Spam Lawsuit
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock...
New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’
“The Jockey,” The New York Times’ new 10,000-word profile of horse racing legend Russell Baze, will draw comparisons to “Snow Fall” for its immersive web...
Adtech-enfreude: RadiumOne CEO’s Arrest Brings Out the Haters
The news is shocking. RadiumOne CEO and founder Gurbaksh Chahal was arrested in San Francisco and charged with 47 counts of felony assault against his...
5 Lackluster Brand Instagram Posts
Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They...
