eMarketer Ratchets Up RTB Forecast, Slightly

eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of an earlier estimate. The researcher previously projected $3.32 billion in spend this year on RTB, due to “upward revisions in the overall digital display ad market.” Additionally, by 2017, RTB […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...