Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
Tagged: ad combination
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
Big Ad Spenders Hang Hopes on Wearable Tech as Smartphone Sales Soften
Samsung shut down a portion of New York’s Times Square last Wednesday for its latest product launch. But unlike its other high-profile unveilings, the attention...
Politico Publisher Buys Capital New York With Plans to Hire Dozens
The high-velocity ethos of Politico is coming to the New York media scene. Robert Allbritton, Politico’s publisher, said today that he has bought Capital New...
Yahoo Follows AOL and Pitches Agencies On ‘Programmatic’ Upfront Deals
AOL isn’t the only big portal throwing a so-called “programmatic” upfront. Yahoo has been quietly pitching agencies in recent weeks on a way to buy...
Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t...
Videology Q2 Infographic – European Video Market At-A-Glance
We do like a good infograph with tasty data points on them. The Videology “European-Market-At-A-Glance” infograph has some interesting data for video trends across the...
As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has...
It’s Human vs. Robots in Ad Sales
The ad tech world recoils at the notion that the move to automated ad systems means replacing humans with robots. But that prospect doesn’t mean...
How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: The Marketer’s Calendars
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
The New Porn Site The Whole Family Can Enjoy
If you love porn, but not the sex and nakedness part of it, then Cameron Porn is just for you. In reaction to a tragic...
Time Inc. Tries Drawing on Reader Data To Lure Marketers
Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that’s designed to use...
AOL Moves On, Allows Brody To Join Yahoo As Americas’ Head
Ned Brody can officially join Yahoo as SVP for the Americas, five months after resigning his post as CEO of AOL Networks, the unit that...
TV Ban Looms For E-Cigarette Marketers
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing...
