by Copenhagen INK ·
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time bidding (RTB). The average cost per thousand (CPM) for standard ad space purchased via RTB now averages close to 35% more than the average CPM of campaigns booked without RTB […]
Via: AdExchanger
Tags: adad combinationad mediaad networkDMPDSPgrowthnewreal-time biddingreportRTBus
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
by Copenhagen INK · Published 09/07/2014
by Copenhagen INK · Published 22/09/2014
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