Aruze Gaming Ups the Ante at 2017 National Indian Gaming Association (NIGA) Tradeshow & Convention
This week, MMW and our sister site MGW were on hand for the 2017 National Indian Gaming Association (NIGA) Tradeshow & Convention to learn that...
Category: Mobile Marketing News
Nativo Touts Results of Lengthy Native Ad Spend Study by Vertical
For the first time, digital marketers can see how specific verticals have allocated their native investments throughout recent years. That’s the announcement shared with MMW...
Cuebiq Boss Dishes on the Power of Geolocation in Marketing
The following is a guest contributed post by Antonio Tomarchio, CEO of Cuebiq. Today, more and more app publishers are harnessing the power of location...
What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public,...
Marketers, it’s time to step-up in a mobile first world
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and...
Oracle names Golin as regional agency for APAC
Following a competitive pitch, Oracle – the enterprise technology giant which empowers modern businesses through its comprehensive cloud services – has appointed Golin to be...
SpotX strengthens demand facilitation team in APAC
SpotX, the video inventory management platform for media owners, has made key appointments for the Asia Pacific region with a hire in Indonesia and staff relocation...
IBM, Salesforce Strike ‘Landmark’ Global Strategic Partnership
IBM and Salesforce have confirmed a new global strategic partnership of epic proportions. The objective of the coupling, we’ve learned, is to deliver “joint solutions”...
Navigating the digital ecosystem: Responsive vs. adaptable web design
While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking...
Yahoo brings content mktg studio Storytellers to Singapore
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo...
The less people buy, the happier they are: Havas report
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually...
How deep do brand values and company ethos go?
The 2016 US Presidential Election wasn’t America’s election alone. Everyone around the world followed it with baited breath, consuming everything from the near-daily scandals to...
10 monumental digital marketing stats from this week
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
GSMA: A ‘Record Breaking Year’ in Barcelona for Mobile World Congress 2017
Records were broken in Barcelona this week. That news comes to us today following the end of Mobile World Congress 2017 on Thursday. According to...
Instagram rolls out ads on Stories feature globally
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
