Industry Veteran Lights the Way for Thunder
MMW learned Monday that Thunder — a leading Creative Management Platform (CMP) — has appointed seasoned digital advertising sales executive John Huffman as Sales Director....
Category: Mobile Marketing News
First Look: Verizon Raises the Mobile Customer Experience Bar for Today’s App Economy
MMW was privy to an advance look at big news today from Verizon. Verizon is rolling out an “evolution in mobile customer experience” designed to...
Reputation Goes Mobile with New App
Reputation.com, a leading Online Reputation Management (ORM) platform, launched today Reputation Live — a new mobile app that allows frontline employees to invite customers to...
Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits...
New Report Explores Advertising a Gift ‘Only a Mother Could Love’
With Mother’s Day fast approaching, it’s no secret that advertisers are stepping up efforts in dramatic fashion to reach buyers for mom. But are they...
Easier Than Ever? New Offering Makes Messaging App Marketing to Coveted Mobile Audiences a Breeze
LiveWorld, Inc. — a social customer experience company — announced today the expansion of messaging platforms supported through its comprehensive conversation management software. MMW has...
inMarket Taps New CRO to ‘Take Things to the Next Level’
Beacon proximity company inMarket recently confirmed its newest talent acquisition. Former MaxPoint executive Chris Kozloski has joined inMarket as the location intelligence innovator’s Chief Revenue...
Next Generation of Consumers Could Transform Video, TV Advertising
New research from Tremor Video, a provider of software for video ad effectiveness, and Hulu, the leading premium streaming service, shows that the next generation...
Amplero Expands AI Marketing Platform for Better Cross Channel Marketing
On Wednesday, Amplero — a leader in leveraging artificial intelligence marketing to maximize customer lifetime value and loyalty — announced what the company calls an...
AT&T Bringing 5G Evolution to Major Metros by End of Year
Ahead of the weekend, AT&T announced 5G Evolution plans to pave the way to the next generation of faster speeds for its wireless customers with...
Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers
While much marketing talk today is about personalization of advertising, it’s still a prickly area for both advertisers and consumers. One proof comes from an...
FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members
Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard researchers, in partnership with mPulse...
Infographic: As Brands Dive Into Stickers Here is Where Consumers are Sharing on Mobile
The following is a guest contributed post by Robert Ferrari of Bare Tree Media There is little doubt that stickers are having a moment. In...
Industry Giants Team to Deliver Mobile Receipt Capture to Loyalty Programs
Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, announced this week a partnership with TPG Rewards, Inc., a premier...
Improvements Seen for Brands Transitioning Loyalty Programs To Mobile
Everything is going mobile. That includes loyalty programs — programs that have never before be as successful as they are today, thanks to the ubiquity...
Video is Hot and Getting Hotter for Mobile Advertising
Not only are video ads hot in the United States, they’re extremely effective across the pond, too. According to a new report from the IAB,...
