The smarter mobile ad platform appoints Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director Santa Monica,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Adobe Audience Manager Positioned Highest for Current Offering SAN JOSE, Calif. – Adobe (Nasdaq:ADBE) announced that Adobe Audience Manager, the company’s data management platform (DMP)...
AdExchanger | Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Highest ad blocker rate in Germany; Tealium...
AdExchanger | Kelly Liyakasa contributed The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think...
Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about global trends in digital marketing,...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
New solution maximizes revenue by unifying first and third party auctions NEW YORK – AOL announced the beta launch of Smart Yield, a mobile-first solution...
ExchangeWire round up some of the biggest stories in the US/North American digital advertising space. In this week’s edition: WPP combine MEC and Maxus; Audience...
As advertiser and publisher investment in video continues to grow at a huge scale, the breaking down of barriers to the development of video content...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Well Placed Snapchat snapped up the mobile location analytics startup Placed, which has an...
AdExchanger | Apple is rolling out products to cut down on autoplay video and retargeting. At its Worldwide Developers Conference in San Jose on Thursday,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Empowers publishers to balance header bidding integration mix with enterprise management capabilities REDWOOD CITY, Calif. – PubMatic, the automation solutions company for an open digital...
With the brand safety scandal raging on since March, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether...
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