Why Safari’s Desktop Tracker Blocking Matters (Even Though Safari Desktop Doesn’t)
AdExchanger |
Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even though Safari represents less than 5% of paid search clicks, according to data from performance marketing agency Merkle. But not everyone is alarmed. The change is likely just another stepping stone in… Continue reading »
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