AOL Evolves Header Bidding, Solves Mobile Revenue Challenges for Publishers and App Developers with New Smart Yield
New solution maximizes revenue by unifying first and third party auctions NEW YORK – AOL announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile […]
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