How NPR Is Pushing The Podcast Industry Forward
AdExchanger | The podcast universe is developing fast, and NPR is shaping it. NPR, which began making podcasts over a decade ago, has a US...
Category: Data Driven Advertising
Zuckerberg Gets Real About Fake News At Facebook’s Annual Shareholders Meeting
AdExchanger | Investors are putting Facebook’s feet to the fire about fake news. At the company’s annual shareholder’s meeting on Thursday, investors questioned CEO Mark...
Snap’s Brand Safety Coalition; Infectious Media Cooperates with Screen6
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Snap extend cooperation with IAS, Moat, and...
Long Game: Optimizing Yield Is a Two-Year Commitment
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Glass, SVP of data strategy at...
Bringing Transparency & Trust Back to Advertising: Q&A with Andrew Susman, Empower
Transparency and trust are two of the biggest problems plaguing the online advertising industry today. Andrew Susman (pictured below), vice president, New York, Empower, talks...
GDPR Misconceptions; Consolidated Ad Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
DOmedia Partners with Rubicon Project to Break New Ground in Programmatic Out-of-Home Advertising
COLUMBUS, Ohio – DOmedia, the leading platform for buying and selling out-of-home (OOH) media announced a partnership with Rubicon Project, the global exchange for advertising,...
Video is About True Customer Engagement, Not Just Viewability: Q&A with Tod Loofbourrow, ViralGains
Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there are different rules for video...
Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads
In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian...
Eric Franchi, Ad Tech Vet: The Exit Interview
AdExchanger | If you work in ad tech, you’ve probably crossed paths with Eric Franchi, co-founder of early ad-net-turned-creative-ad-platform Undertone, somewhere on the conference circuit....
It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t
AdExchanger | New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not...
What Does ‘Attribution’ Mean?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Enhancing Digital Standards in China: A Joint Approach with MMA China
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic, and viewability. China’s unique digital...
Online Dominates European Advertising; Ligatus Launches in UK
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe;...
Podcast: Rubicon CEO Michael Barrett On Take Rates And Industry Change
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project’s new CEO, the storied Michael Barrett, comes into the studio...
What happens when a virulent ransomware worm turns to malicious ads as the main infection vector?
Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused major...
