Hindsight is 20/20: Examining the Unintended Consequences of Containers
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk...
Category: Data Driven Advertising
Now & Next: Cyber Attacks
The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on...
Major Amazon And Wal-Mart Acquisitions Could Mark A Retail Turning Point
AdExchanger | The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7...
Sharethrough Bids Farewell To Top Execs Amid Shift To Programmatic
AdExchanger | The native advertising technology platform Sharethrough parted ways with company president Patrick Keane and CRO Mike Gaffney last week as it focuses on...
MOBKOI Delivers Market-Leading Mobile Ad Transparency and Campaign Control with MOAT Analytics
Mobile marketing specialist signs with MOAT Analytics to implement unparalleled mobile ad performance tracking and enhanced brand safety MOBKOI, the leading mobile marketing specialist for...
Industry Insiders Warn Of An Ad Tech Brain Drain
AdExchanger | Ad tech talent is packing up and moving on. Longtime ad tech insiders – many who started before the dot-com boom – see...
Surviving the Ad Tech Cull
In the face of the Google and Facebook duopoly and squeezed margins, which models will survive? If you believe every ad tech naysayer in the...
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors
Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in...
AppNexus and Unruly Launch First Open-Source Prebid Solutions for Outstream Video
— Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper — New York – Video ad tech company Unruly and...
Time to Turn on the Lights: Ad Tech’s Need for Radical Transparency
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this...
Rewarded Over Mandatory Ads; Fake News, Real Concerns
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Verizon-Yahoo Closes; Here Are The Next Challenges
AdExchanger | Verizon completed its $4.5 billion acquisition of Yahoo’s search, email and digital media assets on Tuesday, almost a year after announcing its intent...
Microsoft Pilots Custom Audience Targeting On Bing, Powered By Adobe’s DMP
AdExchanger | Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers...
5 Ways Holistic Will Change Video Advertising Globally
As audience viewing preferences continue to shift towards watching video anytime and anywhere, and platforms and devices continue to multiply, the media industry is seeing...
Online Ad Spend to Hit £29.4bn in Key Asian Markets; APAC Sees Highest Growth in Mobile Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Online ad...
ARF: As More Audience Data Enters TV, An Emphasis On Quality And Consistency Emerges
AdExchanger | Like the packaged products he helps market, Omnicom Media Group Chief Research Officer Jonathan Steuer wishes data segments disclosed their ingredients on the...
