Category: Data Driven Advertising

strong>With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper...

AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Belinda J. Smith, global...

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Turn You may have heard: Twitter found a total of 201...

. Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Jay...

AdExchanger | Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials the moment they...

 for companies […] The post JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX appeared first on ExchangeWire.com. Via ExchangeWire

James Arra and Anneka Gupta to succeed Travis May as co-presidents of LiveRamp Travis May named Chief Growth Officer for Acxiom CONWAY, Ark. – Acxiom® (Nasdaq: ACXM),...

, talks about both the limitations and solutions of implementing ads.txt, and the steps being made for inventory assurance in the industry. The ad tech...

strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying...

AdExchanger | Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes...

AdExchanger | Most marketers don’t trust the data they’re using and they have no simple way to assess its quality. Of the 80% of advertisers...

NEW YORK – Tremor Video, Inc. (NYSE:TRMR), a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc. (NASDAQ: TTD), a global...

, has secured a total of USD$13.5m (£10m) in Series B equity and debt funding. The investors, First Analysis, […] The post ViralGains Raises USD$13.5m;...

strong>The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that’s even before the onset of programmatic, which has changed...

AdExchanger | Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics...