Ceros Announced as Snapchat Creative Partner for Snap Ads
NEW YORK – Ceros, a cloud-based interactive content creation platform, announced it has been named as a Snapchat Creative Partner. Snapchat works with creative partners...
Category: Data Driven Advertising
QuanticMind Raises USD$20m; TripleLift Partners with TabMo
, has raised USD$20m (£15m) in a Series B round with Foundation Capital, Safeguard Scientifics, and Cervin Ventures, with Foundation Capital’s general […] The post...
Consolidation of Ad Tech Has Only Just Begun: Q&A with Mark Grether, CEO, Sizmek
n 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m) deal. The acquisition was completed...
UK CEO Of Hearts & Science: “Earning Your Keep By Buying Media Will Drag You Down”
AdExchanger | Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s found the solution...
Havas New York Appoints Harry Bernstein, Founder of Progressive Digital Agency The 88, as Chief Creative Officer
Bernstein’s Addition Bolsters Havas’ Flagship Agency as Creative and Digital-Led Agency Innovator NEW YORK – While the agency world is changing drastically by the minute,...
OTT Platforms: If Cable Networks Can’t Beat Them, It’s Time To Join ‘Em
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz,...
Facebook’s Post-Russia Ad Policy Changes Have Implications For All Advertisers
AdExchanger | The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the platform, not just...
Ad Fraud Needs to Be Tackled by Industry Leaders: Q&A with Erika Soliven, Sociomantic
strong>The GDPR is on everybody’s mind. But will it be effective in battling ad fraud? Erika Soliven (pictured below), marketing director, Sociomantic Labs, believes that...
Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux
, premium video is […] The post Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux appeared first on ExchangeWire.com. Via ExchangeWire
Pritchard’s Progress: P&G Marketing Chief On The Impact Of His Digital Ultimatums
AdExchanger | Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And...
Adaptive Intelligence Apps: Oracle Tells Its AI Story
AdExchanger | Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers...
Verizon Global Media Head Marni Walden To Exit, Oath CEO Tim Armstrong To Report To Verizon Boss
AdExchanger | Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move into an advisory...
TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro
TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital...
Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales
. In fact, […] The post Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales appeared first on ExchangeWire.com. Via ExchangeWire
SRAX Acquires OpenDSP’s Demand-Side Platform
Technology acquisition complements and strengthens SRAX Platform’s capabilities for digital marketers and content owners to reach valuable audiences LOS ANGELES – SRAX (NASDAQ: SRAX) today announced the...
Nielsen Acquires Visual IQ; AdMore Partners with Mediaocean
, has agreed to acquire multitouch attribution (MTA) modeling platform company, Visual IQ. With this deal, Nielsen will acquire the MTA […] The post Nielsen...
