With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Category: Data Driven Advertising
Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video
to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale...
£11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter
for UK digital ad spend will total £11.44bn in 2017. That figure is an improvement by 11% from last year’s ad spend […] The post...
Just Give Me The Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
It’s Time for Advertisers to Abandon Desktop Buying Technology
, talks about the differences between mobile and desktop advertising, and the challenges marketers face using outdated desktop technology when wanting to take advantage of...
Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK
. Whilst nearly a quarter of digital marketers […] The post Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK...
Johnny Was Puts A Data-Driven Spin On Influencer Marketing
AdExchanger | Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel...
Demand-Path Optimization: The Flip Side Of Supply-Path Optimization
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan,...
The Marketing Clouds Are Growing Apart
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tremor Rebrands to Telaria; SpotX Supports ads.txt
‘. The rebrand, including a new corporate logo and brand platform, follows the news […] The post Tremor Rebrands to Telaria; SpotX Supports ads.txt appeared...
All Advertising Will Be Native, or Non-Interruptive; Q&A with Gilad de Vries, Outbrain
, talks about the benefits of native advertising and how a marketer’s content can drive users to engage with their brand. ExchangeWire: What are the...
Data Feeds Can Bridge The Digital Divide
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
42% Win Business with AI Products: Perceptions of AI at dmexco 2017
and Wise PR carried out some custom research on the ground in the Koelnmesse, exclusively for ExchangeWire, to understand the changing perceptions of AI in...
Mobile App Bidding And The Next Horizon Of The Waterfall
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Casie Attardi...
Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands
AdExchanger | John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL’s sales organizations. “Priority one is cultural alignment and...
Brand Safety in the UK; Location Sciences Launches
the findings of its biannual Media Quality Report. Looking at H1 2017, the […] The post Brand Safety in the UK; Location Sciences Launches appeared...
