Weather App Poncho Taps Into Snackable Content And Rich Notifications To Make It Rain

AdExchanger |

Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials the moment they wake up. Around 90% of people 18-30 use smartphones as alarm clocks, according to Cisco, making the lock screen the first thing they see when they crack an eye. But there’s aContinue reading »

The post Weather App Poncho Taps Into Snackable Content And Rich Notifications To Make It Rain appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.