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The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic

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strong>With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s Be Clear’ campaign, it lies in the value exchange and the perception of value in the programmatic ecosystem. ExchangeWire speaks with PubMatic’s co-founder and CEO, Rajeev Goel, about PubMatic’s journey through ad tech and the position it holds in an […]

The post The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic appeared first on ExchangeWire.com.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.