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How Beeswax Brought Transparency To Legendary Entertainment’s Programmatic Strategy

by Copenhagen INK · 28/09/2017

AdExchanger |

Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-week… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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How Beeswax Brought Transparency To Legendary Entertainment’s Programmatic Strategy

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