* Newly created role responsible for leading CCI’s technology strategy and driving its digital transformation * Brings a wealth of digital transformation, IT and technology...
strong>Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign...
strong>“In 2016, more than half of Fortune 500 companies saw their revenues decline.” – Bob Liodice, CEO, ANA speaking at the ANA Masters of Marketing...
AdExchanger | When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where...
AdExchanger | The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China’s -opoly Will China be home to the next advertising and digital...
strong>The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources, and is fragmented within various...
strong>In this week’s LATAM Roundup: Audio.ad launches its DSP in Latin America and in the hispanic market in the United States, including deals with more than...
Tru-Stats offers real-time technology to identify and visualize purchased like and follower data volumes in social media to help brands build trust in influencer marketing...
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies massive Hyphbot scam; Increasing demand...
strong>With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder of Swiss mobile video SSP...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
strong>In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across...
. Respondents also say that there needs to be a radical […] The post Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display...
Crossix has enhanced its market-leading programmatic solution, allowing marketers to more precisely reach target audiences by connecting consumer and healthcare professional (HCP) data NEW YORK...
AdExchanger | It looks like China is not the ultimate exit for ad tech. Late Tuesday evening, app marketing platform AppLovin said that company will...
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