After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence
strong>With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder of Swiss mobile video SSP video intelligence, believes that native is the way forward, as it works with existing page content, rather than relying on data.
Quietly creeping up on us for years, native video has emerged as a dominant force in digital advertising. The reason is a collision of factors – with video consumption habits and GDPR the final pieces […]
The post After Years of False Starts, True Native Offers Hope: Q&A with Kai Henniges, video intelligence appeared first on ExchangeWire.com.
