3 Ways to Ensure Positive ROI for Your Media Spend
strong>“In 2016, more than half of Fortune 500 companies saw their revenues decline.”
– Bob Liodice, CEO, ANA speaking at the ANA Masters of Marketing Conference in Florida, USA.
That’s an incredibly frustrating fact, but to what does Bob attribute this decline? Continued spending in a “byzantine, nontransparent, super-complex digital media supply chain”. Writing exclusively for ExchangeWire, Elliott Clayton, VP media UK, Conversant, believes brands can do three things differently to ensure that their investments generate positive return for their investment.
Look elsewhere for viable […]
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