Category: Data Driven Advertising

AdExchanger | Sometimes it’s a good thing to put your customers in a box. Boxed, a four-year-old ecommerce startup focused on bulk buying, wanted to...

AdExchanger | Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to according to Zenith’s...

AdExchanger | Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution platform Tune is...

, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at...

AdExchanger | For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always been their top...

, talks about the specific data and nuances that advertisers need to focus on, the best medium to reach this demographic, and what the future...

Reveal is the industry’s first mobile outstream video product built to meet user-optimized standards of IAB and Coalition for Better Ads New York – Receptiv,...

strong>Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players...

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers...

AdExchanger | A legal challenge by the Department of Justice to the $85 billion merger of AT&T and Time Warner appears increasingly likely. And comments...

AdExchanger | Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on Thursday. Dynamic ads...

AdExchanger | There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found itself doing....

hich event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you...

series, Richard Johnson, commercial director, Europe, iClick Interactive, explains how Singles’ Day has grown into its current manifestation, and how marketers can make the […] The...

, talks about first-screen solutions that carriers can put into place to go up against the duopoly, providing more options, and leading to a fair...

strong>In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina,...