London – Christmas ad spending will hit a record high this year, with the Advertising Association reporting a 40% rise over the past seven years. Seasonal...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick,...
, talks about the hype, the reality, and the potential of AI solutions in marketing and advertising. ExchangeWire: How do you define marketing AI? Brett...
declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire. Yet, the news shouldn’t have come as a complete...
AdExchanger | If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Hewetson,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Malware Blues ProPublica found dozens of politically charged ads on Facebook that...
Led by Baseline Ventures, Series A round comes on heels of a new product launch and global business expansion San Mateo, CA – PacketZoom (www.packetzoom.com),...
is now recognising 50 women in ad tech. A look at any ad tech conference will make it obvious that the programmatic advertising sector is...
, explains the importance of a probabilistic data approach in this new world of GDPR and future regulations, in order to achieve highly accurate results,...
As the global privacy environment becomes more regulated, the SOC 2 type II certification showcases Tealium’s credentials in providing clients with secure data solutions SAN...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa,...
AdExchanger | Top data-driven marketing talent is hard to find and easy to lose. But a group of marketers from companies including Google, Bonobos, Priceline,...
hopes to support the digital advertising ecosystem when it comes to fulfilling the GDPR requirements relating to user consent. […] The post IAB Europe GDPR...
since 2016. One […] The post A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance appeared first on ExchangeWire.com. Via ExchangeWire
More
