Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide the transparency and accountability enforced...
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology...
Biggest Pitfall for Effective 360° Video Ads Is Simple Branding, According to New Research From YuMe, MAGNA, the IPG Media Lab SAN FRANCISCO – MAGNA, the...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove...
This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for...
Strong mobile business and $50 million investment in product and technology highlight opportunity for continued growth LOS ANGELES — OpenX, the world’s leading independent advertising...
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on...
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins...
The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for the ad network mediation role...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at...
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking...
DC Analytics helps digital brands to track and attribute TV campaigns for free BERLIN: Performance TV pioneer DCMN has released its attribution technology DC Analytics (dcanalytics.com)...
The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused programmatic buying. As agencies and...
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