DCMN Releases TV Tracking Technology to Rival Google’s Beta Offering

DC Analytics helps digital brands to track and attribute TV campaigns for free BERLIN: Performance TV pioneer DCMN has released its attribution technology DC Analytics (dcanalytics.com) to the public, offering the tool free to use and making the company’s expertise in ROI-driven TV campaigns available online. Combining the latest in attribution technology with DCMN’s hands-on expertise […]

The post DCMN Releases TV Tracking Technology to Rival Google’s Beta Offering appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.