How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe

The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – in the kids’ space, you also need GDPR-K-compliance.

While the new regulations affect general audience publishers and advertisers, there’s a separate set of requirements for those engaging with the kids’ audience, now being referred to as ‘GDPR-K’. GDPR-K dramatically changes the […]

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Via ExchangeWire

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.