360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video Ads
Biggest Pitfall for Effective 360° Video Ads Is Simple Branding, According to New Research From YuMe, MAGNA, the IPG Media Lab SAN FRANCISCO – MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a proven partner for […]
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