Data Driven Advertising / DMP / DSP / RTB

Oath Revamps Its Header Bidding-Like Tech For Mobile Apps

by Copenhagen INK · 19/03/2018

The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for the ad network mediation role that mobile networks have traditionally fulfilled. Previously, ONE by AOL would host an auction for AOL’s own demand through its software development kit and send the top bid to the… Continue reading »

The post Oath Revamps Its Header Bidding-Like Tech For Mobile Apps appeared first on AdExchanger.

Via: AdExchanger

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
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Oath Revamps Its Header Bidding-Like Tech For Mobile Apps

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