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Oath Revamps Its Header Bidding-Like Tech For Mobile Apps

by Copenhagen INK · 19/03/2018

The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for the ad network mediation role that mobile networks have traditionally fulfilled. Previously, ONE by AOL would host an auction for AOL’s own demand through its software development kit and send the top bid to the… Continue reading »

The post Oath Revamps Its Header Bidding-Like Tech For Mobile Apps appeared first on AdExchanger.

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Oath Revamps Its Header Bidding-Like Tech For Mobile Apps

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