10 Unintended Consequences of the GDPR

When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users.

For too long digital media, marketing, and advertising technology platforms have been harvesting and monetising data (albeit cookie data, for the most part) without the knowledge of the user.

The EU decided to take on this practice by introducing the GDPR – and force companies handling PII to give more control to […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.