HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX
Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to its customer data and needs to find ways to work around such limitations.
Over the last couple of years, as part of a company-wide strategy to better serve customers in an omnichannel environment, the IT vendor has been tweaking its systems and processes to deliver a consistent, personalised brand experience across all touchpoints, including offline and online channels. It operates […]
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